Exclusive Interview

Apr 14, 2025

Produced by: Rudy Manager

Edited by: Rudy Manager & Andrej Aroch

Brook Beatz – “Success comes from consistent effort over time”

In this exclusive interview with Studio Talks, we sit down with Brook Beatz, a Grammy-nominated music producer hailing from Russia, who has made a name for himself on the global stage. From his early days discovering music in school to crafting beats for some of the biggest names in the industry, Brook shares his journey, creative process, and insights into the music business. Best known for his work with DJ Khaled, Homixide Gang, and EST Gee, he has solidified his place in the world of hip-hop production. This interview was conducted by Rudy Manager via video call on March 19th, 2025.


How did you first become interested in music?

It started when I was in second grade. My classmates introduced me to rappers like 50 Cent, Eminem, and DMX. I started listening to a lot of that music, but I also got into rock—bands like Green Day—and even pop, like One Direction. Later, I discovered EDM artists like Skrillex and Martin Garrix. I really liked the energy in their music—it made me feel motivated.

Was there a specific moment when you decided you wanted to start music production?

It was around 2015 when I discovered new trap artists like Travis Scott, Lil Uzi Vert, and Young Thug. I really liked this new wave of music—the hard-hitting trap drums and unique melodies. That got me curious about production—wondering who was making beats for these artists and how they did it.

I found out about Metro Boomin and started following him. I watched his Good Cook Up Vol. 1 and Vol. 2 videos on YouTube—he uploaded them about 10 years ago. But at that time, I still hadn’t downloaded a DAW myself.

Then, one day, I was scrolling through YouTube recommendations and saw a video of Martin Garrix on the radio, making a beat in FL Studio in just five minutes. That moment really shocked me. I thought, “This is amazing. I want to do this. I want to create like this.” So in 2017, I finally downloaded FL Studio and started learning.

After you started producing music, how did you improve your craft? Did you go to school for it, or was it mostly self-taught—like through YouTube?

I listened to a lot of music and tried to remake the instrumentals of popular songs—like “Antidote” by Travis Scott. One of my favorite songs was “Reminder” from The Weeknd’s Starboy album. I tried to remake it at least 10 times.

That process helped me understand how chord progressions work in trap instrumentals and how to structure the drums. Then, in 2018, I discovered CashMoneyAP and Internet Money. I started watching a lot of tutorials from Internet Money, which helped me improve a lot.

Who were some of the first artists you worked with—or can you share the first project you were involved in?

The first artist I worked with was a friend from school. We started making music together—he rapped, and I made the beats. He was the first to use one of my beats.

But if we’re talking about international artists, my first was a SoundCloud artist connected with Synthetic. I met Synthetic through social media—on VKontakte, which is like the Russian version of Facebook. That was in 2018, and he helped me get my first international placement.

My first major placement came later, in 2021, after I started making loops and sending them out to producers. That led to a placement with FN DaDealer, an artist signed to YSL (Young Stoner Life).

Can you share what a typical day looks like for you?

Usually, I wake up, exercise, cook breakfast—or sometimes order food—and then start creating. Some days, I just chill all day, then head to the studio in the evening and work late into the night.

When you start working on an idea from scratch—like when you first open your digital audio workstation—where do you begin?

It depends on what I’m working on at the time. Right now, I’m focused on different styles—like Homixide Gang-type beats, rock influences, and rage beats. Sometimes, I just sit at my computer and experiment—flipping loops, working with starters, or developing earlier ideas. I also revisit old projects to remake or improve them.

What do you think about the use of AI in music production?

AI is definitely helping producers a lot. I use it myself, especially ChatGPT, to come up with ideas for TikTok videos or for the business side of things. It’s useful in a lot of ways, and you can adapt it to your workflow.

I also like that there are so many startups developing AI-powered tools for music production. For example, Vochlea has AI plugins that can turn your singing into MIDI, which is cool. One of my favorite AI tools is the Stem Separation feature in FL Studio. It really helps when I’m sampling or need an acapella for a beat.

What are some of your favorite plugins?

Serum 2 just dropped yesterday, and I’ve been checking it out. I think Serum is great, but right now, my favorite plugin is ZENOLOGY—I use it a lot for synth sounds, trap beats, and darker vibes.

I also really like the Arturia V-Collection and Roland Cloud. They’ve got amazing presets that I use all the time.

You landed a big placement on DJ Khaled’s album with the song “Big Time.” Can you share how that track came together from your perspective?

My part in the “Big Time” story started in February 2022, when my brother Marko Lenz sent me a starter. It was a simple, catchy piano loop with some strings. I decided to add a choir and some bells to give it more depth. Once I finished the sample, I sent it to Rozay Knockin the next day.

Rozay, I believe, made the beat and sent it to TM88. I showed the beat on TM’s livestream around March. After that, I kind of forgot about it.

Then in August 2022, I saw DJ Khaled post a teaser for his upcoming album, God Did. I saw it, skipped past it, and didn’t think much of it at the time. But that same evening, I got a message from TM88. He just texted me: “God Did.” He asked if I made the loop and whether there were any samples in it. I told him, “No, this is my loop—there are no samples in it.”

That’s when I realized something big was happening. But we didn’t know which artist would be on the track until the album was officially released.

Who were some of the first artists you worked with—or can you share the first project you were involved in?

The first artist I worked with was a friend from school. We started making music together—he rapped, and I made the beats. He was the first to use one of my beats.

But if we’re talking about international artists, my first was a SoundCloud artist connected with Synthetic. I met Synthetic through social media—on VKontakte, which is like the Russian version of Facebook. That was in 2018, and he helped me get my first international placement.

My first major placement came later, in 2021, after I started making loops and sending them out to producers. That led to a placement with FN DaDealer, an artist signed to YSL (Young Stoner Life).

Can you share what a typical day looks like for you?

Usually, I wake up, exercise, cook breakfast—or sometimes order food—and then start creating. Some days, I just chill all day, then head to the studio in the evening and work late into the night.

When you start working on an idea from scratch—like when you first open your digital audio workstation—where do you begin?

It depends on what I’m working on at the time. Right now, I’m focused on different styles—like Homixide Gang-type beats, rock influences, and rage beats. Sometimes, I just sit at my computer and experiment—flipping loops, working with starters, or developing earlier ideas. I also revisit old projects to remake or improve them.

What do you think about the use of AI in music production?

AI is definitely helping producers a lot. I use it myself, especially ChatGPT, to come up with ideas for TikTok videos or for the business side of things. It’s useful in a lot of ways, and you can adapt it to your workflow.

I also like that there are so many startups developing AI-powered tools for music production. For example, Vochlea has AI plugins that can turn your singing into MIDI, which is cool. One of my favorite AI tools is the Stem Separation feature in FL Studio. It really helps when I’m sampling or need an acapella for a beat.

What are some of your favorite plugins?

Serum 2 just dropped yesterday, and I’ve been checking it out. I think Serum is great, but right now, my favorite plugin is ZENOLOGY—I use it a lot for synth sounds, trap beats, and darker vibes.

I also really like the Arturia V-Collection and Roland Cloud. They’ve got amazing presets that I use all the time.

You landed a big placement on DJ Khaled’s album with the song “Big Time.” Can you share how that track came together from your perspective?

My part in the “Big Time” story started in February 2022, when my brother Marko Lenz sent me a starter. It was a simple, catchy piano loop with some strings. I decided to add a choir and some bells to give it more depth. Once I finished the sample, I sent it to Rozay Knockin the next day.

Rozay, I believe, made the beat and sent it to TM88. I showed the beat on TM’s livestream around March. After that, I kind of forgot about it.

Then in August 2022, I saw DJ Khaled post a teaser for his upcoming album, God Did. I saw it, skipped past it, and didn’t think much of it at the time. But that same evening, I got a message from TM88. He just texted me: “God Did.” He asked if I made the loop and whether there were any samples in it. I told him, “No, this is my loop—there are no samples in it.”

That’s when I realized something big was happening. But we didn’t know which artist would be on the track until the album was officially released.

Who were some of the first artists you worked with—or can you share the first project you were involved in?

The first artist I worked with was a friend from school. We started making music together—he rapped, and I made the beats. He was the first to use one of my beats.

But if we’re talking about international artists, my first was a SoundCloud artist connected with Synthetic. I met Synthetic through social media—on VKontakte, which is like the Russian version of Facebook. That was in 2018, and he helped me get my first international placement.

My first major placement came later, in 2021, after I started making loops and sending them out to producers. That led to a placement with FN DaDealer, an artist signed to YSL (Young Stoner Life).

Can you share what a typical day looks like for you?

Usually, I wake up, exercise, cook breakfast—or sometimes order food—and then start creating. Some days, I just chill all day, then head to the studio in the evening and work late into the night.

When you start working on an idea from scratch—like when you first open your digital audio workstation—where do you begin?

It depends on what I’m working on at the time. Right now, I’m focused on different styles—like Homixide Gang-type beats, rock influences, and rage beats. Sometimes, I just sit at my computer and experiment—flipping loops, working with starters, or developing earlier ideas. I also revisit old projects to remake or improve them.

What do you think about the use of AI in music production?

AI is definitely helping producers a lot. I use it myself, especially ChatGPT, to come up with ideas for TikTok videos or for the business side of things. It’s useful in a lot of ways, and you can adapt it to your workflow.

I also like that there are so many startups developing AI-powered tools for music production. For example, Vochlea has AI plugins that can turn your singing into MIDI, which is cool. One of my favorite AI tools is the Stem Separation feature in FL Studio. It really helps when I’m sampling or need an acapella for a beat.

What are some of your favorite plugins?

Serum 2 just dropped yesterday, and I’ve been checking it out. I think Serum is great, but right now, my favorite plugin is ZENOLOGY—I use it a lot for synth sounds, trap beats, and darker vibes.

I also really like the Arturia V-Collection and Roland Cloud. They’ve got amazing presets that I use all the time.

You landed a big placement on DJ Khaled’s album with the song “Big Time.” Can you share how that track came together from your perspective?

My part in the “Big Time” story started in February 2022, when my brother Marko Lenz sent me a starter. It was a simple, catchy piano loop with some strings. I decided to add a choir and some bells to give it more depth. Once I finished the sample, I sent it to Rozay Knockin the next day.

Rozay, I believe, made the beat and sent it to TM88. I showed the beat on TM’s livestream around March. After that, I kind of forgot about it.

Then in August 2022, I saw DJ Khaled post a teaser for his upcoming album, God Did. I saw it, skipped past it, and didn’t think much of it at the time. But that same evening, I got a message from TM88. He just texted me: “God Did.” He asked if I made the loop and whether there were any samples in it. I told him, “No, this is my loop—there are no samples in it.”

That’s when I realized something big was happening. But we didn’t know which artist would be on the track until the album was officially released.

How can producers collect their royalties after landing their first hit? What advice do you have for handling the business side of music?

The first thing you need to do is find a publisher who will collect your royalties from different platforms. That’s important, because if you don’t set things up properly, you could miss out on money you’ve already earned.

You also need to set up a BMI or ASCAP writer account to collect your performance royalties. Additionally, make sure to create a SoundExchange account, as they collect royalties from radio play and digital streaming services.

Another important piece is collecting master royalties, which usually comes through label platforms. Labels give you access to their vendor accounts, where you can claim your share of the master royalties.

For me, my management team helps handle a lot of this. They’ve helped me and other producers collect our master royalties. Soon, they’ll also start handling my publishing. Before that, I was using BeatStars to manage it.

Overall, it’s important to educate yourself on the business side early on so you don’t miss out on the money you deserve.

What’s your take on younger producers selling sample packs, preset packs, or beats? Do you think it’s a good extra income stream alongside placements?

If you want to build an online business, it’s a great move. You can do it alongside placements—both go hand in hand.

Selling sample packs, drum kits, and presets is a solid way to generate income while building your brand. Over time, you can expand into bigger things, like creating VST plugins or other music-related products.

Personally, I’m planning to launch my own website soon, where I’ll be selling sound kits and VST plugins. It’s a smart way to create multiple income streams and avoid relying solely on placements.

What advice do you have for upcoming producers outside the U.S.—especially those not in major music cities like L.A., Atlanta, or New York—who want to build their brand and start working with artists?

First, you need to collaborate with as many producers as possible, especially if you’re in a city where other producers have industry connections. Lock in with them and build real relationships.

Also, make it a habit to create at least three loops or starters every day and send them out to producers. Use the emails you find on Instagram and reach out to 20 to 30 major producers every day. The more you network, the more opportunities you create for yourself.

Once you land your first major placement, don’t waste the money. Save as much as you can, because the music business is unstable—especially if you’re relying on placements. Instead of spending it all, reinvest in better equipment, beat promotion, and building your brand.

Another key thing is TikTok. Right now, it’s one of the best tools for getting exposure. Post as much as possible and take advantage of its reach.

But above all, you need consistency. Consistency is more important than motivation. Motivation comes and goes, but without discipline and the habit of working daily, it’s easy to quit. Success comes from consistent effort over time.

And finally, collaboration is the key. When you work alone, your opportunities are limited. When you collaborate, you expand your network, accelerate your growth, and open doors you wouldn’t have access to on your own.

Where do you see yourself in five years? You can share both your personal and career goals.

In five years, I want to have a strong personal brand and create at least two of the biggest hits in the world. Right now, my main focus is on music—making hit records and popular songs that truly connect with people.

On a personal level, I hope to have a family—but we’ll see how life unfolds.

Follow Brook Beatz on Instagram: @brookbeatz

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