Exclusive Interview
Apr 3, 2025
Produced by: Rudy Manager
Edited by: Rudy Manage & Andrej Aroch
Bryan Yepes – “The biggest thing in music is to have fun”
In this exclusive Studio Talks interview, we sit down with the incredibly talented producer Bryan Yepes, who has helped craft many incredible records. With an impressive track record that includes major placements with artists like Drake, Juice WRLD, Don Toliver, Travis Scott, Jack Harlow, and many more, Bryan has earned a reputation as a powerhouse producer with a unique sound and a keen sense of innovation. In this conversation, Bryan shares his journey from his early days in music production to the moment he broke through with his first major placements. He opens up about his creative process, how he approaches collaborating with artists, and the evolution of his sound. The interview was conducted by Rudy Manager via video call on February 11, 2025.
How did you first get interested in music?
I feel like music is something that’s in everyone’s life, whether you do it or not. Obviously, whether at school or riding in the car, you hear music on the radio. But how did I originally get interested in creating music? When I was a kid, the music I listened to a lot was Nirvana, The Smashing Pumpkins—a lot of rock and alternative, even borderline metal.
At the time, I lived in Miami with my stepbrother. When he was in high school, he’d bring friends over to play guitar. I’d hear them jamming out to bands I liked and even songs I was introduced to through them. Sometimes, they’d bring girls over, and I remember thinking, “If you play guitar, girls will like you.” So at the age of 12, I learned how to play guitar. From there, I started playing at churches—that’s how I first picked up an instrument and eventually joined the worship band. The worship pastor told me, “For every church song you learn, I’ll teach you a Metallica riff,” and that really got me going.
How did that passion for music transition into production?
I joined a few bands, from church groups to a metalcore band. What really got me into production was being in a band that recorded frequently. I kept writing songs just so I could go back to the studio. I was so fascinated when I learned that you could record one guitar and then still record another guitar separately. I always thought that if you were in a band, you had to play the song perfectly together and just capture the moment. But when I learned, “Nah, man, you can record one guitar, then the other, then the bass, and then the drummer can listen and play along,” my mind was blown. I realized you could create things that you probably couldn’t even play live, and I thought, “Wow, this would sound crazy.”
I always had these ideas in my head, like, “I want to go to the studio, I want to harmonize my guitar here.” None of my friends wanted to teach me how to record—I never knew why. And I’m Colombian, and a lot of Hispanic parents—at least from their era—believe you need to go to college to be successful. I knew plenty of people went to school and became successful, so I decided to study audio engineering and production. I was always so excited to finally have access to record myself.
At first, it wasn’t easy. I recorded without even knowing how to turn on a metronome, make it sound right, or quantize properly. But that was all part of the process—little things I learned in school. But that’s how I got into it—having fun playing music with friends, one thing led to another, and then going to school to learn more.

Can you share the story of how the song “The Bees Knees” with Juice WRLD came about?
The “The Bees Knees” came together in a pretty wild way. At the time, I was working out from the corner of my dining room. I’d given up my studio so my daughter could have her own room.
I was obsessed with “Maria I’m Drunk”—that dark, eerie vibe really inspired me. Allen Ritter worked on it, and he’s one of my favorite producers. That mood was exactly what I was aiming for when I came up with the melody for “The Bees Knees.”
I sent the idea to G-Ry, who passed it to Hit-Boy. Then I got the call—“Yo, Juice WRLD jumped on it.” When I heard the track, I was blown away. The switch-up at the end was done by No I.D. Finding out he was on it too made it even more surreal. As a huge Kanye’s music fan, knowing No I.D.’s connection to him—it just felt legendary.
That record was a huge turning point for me. It was my first major placement, my first Billboard No. 1, my first platinum album—and then it went double platinum. It was also my first gold single. It felt like everything shifted with that moment.
At the time, Juice WRLD was really coming up, and people were starting to realize how special he was. And then, of course, something tragic happened. Rest in peace to Juice—his passing just added a whole new weight to the song. But a lot of producers connected with that record, and it opened so many doors for me. I’m forever grateful for that opportunity.
Is there a specific way you start a sample or a project from scratch? Do you always start the same way, or how do you begin an idea?
I have a few different starting points, but I almost always begin with a melody or chord progression—something that sets the tone. Sometimes I’ll listen to music that inspires me and try to capture that feeling in my own way.
Lately, I’ve been using a trick I picked up from T-Minus—shoutout to him. I set a 15 to 20-minute timer and just create as much as I can. When the timer goes off, I stop, save the idea, and come back to it later with fresh ears. It helps keep me from overthinking.
I used to make really busy melodies, but now I focus on leaving more space. It makes it easier for artists and other producers to jump in and add their own vibe.
Most of my ideas are built with just a few elements—maybe a guitar, a synth or keys, a bassline, and a vocal. Sometimes even less. I also like building A and B sections to keep things interesting. That’s been my approach lately.

What do you think makes a great hip-hop/rap sample?
I think what makes a great sample overall is emotion and feeling. If it makes you feel something, then you’ve nailed it—whether it’s pop, hip-hop, country, rock, or anything else.
For hip-hop specifically, I think a great sample needs both emotion and groove. Hip-hop is all about bounce and rhythm, along with other key elements. So if you can invoke emotion while also having a solid groove, that’s what makes a great sample.
It doesn’t have to be overly complex—it could be busy and intricate because I’ve heard great hip-hop samples that are super detailed, and they sound crazy. But I’ve also heard great hip-hop samples stripped down to the bare minimum—sometimes just a bassline—that still hit hard.
So for me, a great hip-hop sample has emotion, groove, and often, simplicity. If. As long as it has emotion, it’s great.
What’s your opinion on AI in music production?
I think AI in music production is actually pretty cool. The fact that it can isolate vocals, generate chord progressions, or spark new ideas is wild.
To me, AI is just another tool. You can take what it gives you, tweak it, add emotion, and make it your own. I get why some people feel it might make producers lazy, but it can also speed up your workflow and inspire quick creative switch-ups.
Tech evolves, and as a producer, you’ve got to stay up to date. Even if you don’t rely on AI, understanding how to use it can keep you ahead.
I’m not against AI—I think it’s more beneficial than harmful. But I also understand why some people have concerns. At the end of the day, it’s all about how you use it. It’s about finding a balance, a hybrid approach. I don’t think a hybrid approach is always necessary, but it’s smart to explore and stay informed.

You have a lot of songs on Don Toliver’s newest album, Heartstone Psycho. Is there one that stands out to you, and could you share the process behind creating it?
Heartstone Psycho is a special project, and I’m grateful to be part of it. Shoutout to Don Toliver, 206Derek, Sickamore, Chase B, and everyone involved.
Some of the ideas I worked on were already in the mix, but I got more involved during the studio camps. I remember one camp where they said, “We want something that feels like the Beatles—or like you’re riding a bike.” So I started making these pretty, melodic ideas. But then I heard the intro track, “KRYPTONITE,” and realized—this isn’t a beach cruise, this is straight Hells Angels. Aggressive, raw, rockstar energy.
That completely shifted my approach. From “KRYPTONITE” to the other songs I was a part of, we leaned into high-energy, guitar-driven vibes—but still kept that melodic core. Don’s voice is so distinct and versatile, it made it easy to experiment.
There were a lot of sessions, song versions, and back-and-forth. Watching the songs evolve reminded me that great records take time.
It’s tough to pick favorites, but “KRYPTONITE” really set the tone for me. “4X4” is another standout—super aggressive and I love it. “DONNY DARKO” was a wild journey, “GEEKED UP” brings that energy, and “INSIDE”—with Don and Travis Scott—was a last-minute surprise that made the cut.
If I had to pick two, it’s “KRYPTONITE” and “4X4.” Those hit the hardest for me.
Is there a specific production or project you’ve worked on that is especially close to your heart for any reason?
Definitely. The Heartstone Psycho means a lot to me—it was one of the first albums where I had multiple placements, and being part of that team effort with Don Toliver, 206Derek, Sickamore, and everyone else was really special.
Post Malone’s Twelve Carat Toothache (deluxe) was another big moment. Both songs on the deluxe were produced by me, and when he announced it, I was like, “Wow.” That was a big moment.
And of course, Juice WRLD’s Death Race for Love. That was my first major placement—the one that really changed things. I was just starting out, and suddenly I had a track with an artist I truly admired. Rest in peace to Juice—he’s a legend, and that record still means the world to me.
Those three projects stand out the most. “Laugh Now Cry Later” was huge, too, but in terms of full albums I’ve contributed to, those are the ones closest to my heart.
I’d like to ask about one of your bigger placements, “Laugh Now Cry Later” with Drake and Lil Durk. Can you share your process for making the song?
My involvement in “Laugh Now Cry Later” began with a composition—an idea I created featuring a piano, bass, and vocal melody. The vocal had a melody, which you can hear in Drake’s live performances at several shows. It was great.
Hearing the final version was surreal—it was an evolved take on what I originally composed and produced, and the way it all came together was incredible. Listening to the whole record from where it started to what it became is crazy.
And obviously, having producers like Cardo Got Wings and Yung Exclusive—who have multiple diamond records and are legends in their own right—along with Rogét Chahayed and G-Ry, who also have incredible records, really shows how much of a collaborative effort it was. It really took a village to make such a great record, and I’m honored to have been a part of it.
What advice would you give to up-and-coming producers who are just starting out and want to work with other artists and build their brands as producers?
First and foremost—don’t chase results so hard that you forget to enjoy the process. Have fun with it. Music is emotional, and people can feel what you’re channeling, so make sure your work reflects what you’re feeling.
Don’t compare yourself to others. Everyone’s path is different. I used to struggle with that—seeing others get placements before me. It can be discouraging sometimes, but you just have to always believe in yourself. If this were easy, everyone would be doing it.
Work with the people around you. Don’t just chase big names—build with your peers. Some of the biggest artists today started small. I’ve seen it firsthand with people like Don Toliver and Baby Keem. Invest in your circle.
And don’t get lost in the business side or trends. Focus on finding your own sound and building your identity—musically and personally. That’s what will set you apart.
Spend time with your people. If your mom or dad are still around, go hug them. If you’ve got a girlfriend, boyfriend, or spouse—take them out. If you have kids, spend that time with them. Because at the end of the day, the music will keep going—but the moments with the people I love, those are irreplaceable. The more life you live, the more emotion you can put into your work.
At the end of the day, it’s not about making a hundred beats—it’s about making the right ones. So be yourself. Be original. And treat music with the respect it deserves.
Where do you see yourself in five years? What do you want to accomplish—both in music and personally?
In five years, I want to have more records out—bigger hits, Billboard No. 1s, and hopefully a Grammy. I’m always striving to grow, not just creatively but also in life—better home, better cars, and an even better life for my family.
I also want to step more into the producer-artist space—putting out my own music, collaborating with friends, and experimenting with new sounds. Some of that is already in motion, but I’d love to see it fully take shape.
Personally, I want to travel more, explore new places, and really live. I already do that to some extent, but I want to lean into it even more—experience everything life has to offer.
Overall, I just want to keep evolving—pushing boundaries in music, growing as a person, and continuing to evolve.
Follow Bryan Yepes on Instagram: @bryan.yepes
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