Exclusive Interview
Aug 21, 2024
Produced by: Andrej Aroch
Edited by: Andrej Aroch
Daniel East: “Success starts with loving the process”
You've created sample packs for Kingsway Music Library. How did you get connected with Frank Dukes and Kingsway?
The success of "All Da Smoke" really opened doors for me, one of which was getting discovered by Frank Dukes, who runs Kingsway Music Library. About five or six months after the release of "All Da Smoke," my name started getting out there. By this time, around 2018, I was traveling a lot to Toronto, and I was deeply connected with the producer community in the city.
Through some mutual connections, Frank heard about me and eventually messaged me on Instagram, asking if I could come to the studio. Even though I was in Florida at the time, I immediately said yes. I quickly booked a flight to Toronto, thanks to some help from my brother and a few family members, and flew out for the weekend to meet Frank.
We had a great conversation about my journey as a composer, my interests, and my goals. That same weekend, I started working on my first Kingsway pack at Frank’s personal studio in Toronto, using some of his best synthesizers. I ended up making about half of that first pack there, and one of those ideas became a record for Canadian artist Boslen.
Five years later, I’ve released four volumes of samples with Kingsway, and it’s been an honor to work with them. There might be more coming in the future, so keep an eye out for anything Daniel East and Kingsway related.
What steps would you recommend for young producers and composers looking to leverage samples to start earning money?
The game has changed a lot since I first started, especially in how sample makers and composers operate. My biggest advice now is that presentation is everything. From the artwork to the actual sounds, everything needs to be top-notch.
Decide how you want to impact the producer community. Are you going to sell full sample packs with stems or follow a model like Splice or Tracklib, where you sell loops individually? Or maybe you’ll keep your samples more niche, working directly with producers on a personal basis.
Identify what makes your sound unique because that’s what will help you stand out. The market is more competitive now, so great presentation—individualized artwork, clear identification, and high-quality music—is crucial.
Start by establishing yourself, even if it’s on a basic platform like Sellfy for selling your sample packs. Once you’ve built up some success, you can approach bigger platforms like Kingsway Music Library or Tracklib and show them your track record.
Additionally, consider incorporating visual content into your strategy. The rise of social media has made it possible to go viral with the right visual content, which can boost your music’s exposure. BNYX is a great example of someone who combined visual content with music production to elevate his career.
Overall, the landscape has changed for the benefit of creatives, and while oversaturation is a challenge, you can overcome it by being excellent at what you do.
Do you have any final thoughts to add?
If you know you're capable of making a beat or a sample, then you’re capable of succeeding. We’re all just humans at the end of the day, and a lot of us are more normal than people might think. The key is to put in the work, pay your dues, and accept where you are. Acceptance opens doors to more opportunities. So, good luck to all the aspiring producers and composers out there, as well as those who are already established but might be going through tough times. Keep pressing forward!
Follow Daniel East on Instagram: @danieleast
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