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Exclusive Interview

Aug 21, 2024

Produced by: Andrej Aroch

Edited by: Andrej Aroch

Daniel East: “Success starts with loving the process”

Daniel East, a multi-talented music producer and artist, has made a significant impact on the industry through collaborations with artists like Drake, 21 Savage, Future, and Young Thug. Hailing from Brooklyn, NY, and later moving to Naples, Florida, East began his journey as a sample-based producer, drawing inspiration from legends like J Dilla, Pete Rock, and DJ Premier. This article delves into Daniel East’s evolution from his early days to his breakthrough with the hit track "All Da Smoke," and his continued success with Kingsway Music Library and beyond, offering valuable insights for aspiring producers looking to carve out a successful career in today’s competitive music landscape.


How did you first get interested in music and music production?

Music has been part of my life for as long as I can remember. It began when I was five or six years old, watching my father play the saxophone. Growing up in early 2000s New York, I was heavily influenced by the music my older siblings, who were 13 years ahead of me, listened to. They exposed me to '90s music like Wu-Tang Clan, Nas, and Jay-Z’s “Blueprint” era, as well as R&B from artists like Aaliyah, Destiny's Child, and Alicia Keys. My mother, being Hispanic, also introduced me to salsa and bachata, which added to the unique and diverse musical palette I developed.

When I was 10, my family moved from Brooklyn to Naples, Florida. Shortly after the move, I visited New York again, and that’s when I first became interested in music production. My older cousin, who was a music producer, was making beats on an MPC connected to FL Studio. Seeing him create a beat sparked my interest immediately. As soon as I got back to Florida, I bugged my brother to install FL Studio, and once I started, I never looked back. FL Studio is still my go-to DAW.

When you first started producing, what was your process of finding artists for your beats or samples?

When I first started producing around 10 or 11 years old, my focus was on getting to a place where I could make good beats. The first five or six years were heavily influenced by the music I was introduced to early in life. I was deep into sample-based production, chopping and looping records, and going through phases where I mimicked different producers like J Dilla, DJ Premier, 9th Wonder, RZA, and Pete Rock—guys who paved the way in the music I was listening to.

Since I started young, I didn’t really begin working with artists until the latter part of high school. Around 16 or 17, I started getting involved with the local music scene in Florida, connecting with artists from my high school. It was a big local thing initially, and I was heavily into the SoundCloud era. SoundCloud played a huge role in my early career, helping me get intertwined with the producing community and eventually leading me to start my professional career in Toronto, Canada.

One of the main artists I worked with back then was a singer named Lou Val from Toronto, whom I connected with on SoundCloud. We started collaborating, which eventually led to me going out to Toronto. Looking back at the 2015-2016 era, it's incredible to see how those early relationships I built through SoundCloud have lasted. I'm still good friends with those people today, and it's always a pleasure to reflect on that journey.

Daniel East, a multi-talented music producer and artist, has made a significant impact on the industry through collaborations with artists like Drake, 21 Savage, Future, and Young Thug. Hailing from Brooklyn, NY, and later moving to Naples, Florida, East began his journey as a sample-based producer, drawing inspiration from legends like J Dilla, Pete Rock, and DJ Premier. This article delves into Daniel East’s evolution from his early days to his breakthrough with the hit track "All Da Smoke," and his continued success with Kingsway Music Library and beyond, offering valuable insights for aspiring producers looking to carve out a successful career in today’s competitive music landscape.


How did you first get interested in music and music production?

Music has been part of my life for as long as I can remember. It began when I was five or six years old, watching my father play the saxophone. Growing up in early 2000s New York, I was heavily influenced by the music my older siblings, who were 13 years ahead of me, listened to. They exposed me to '90s music like Wu-Tang Clan, Nas, and Jay-Z’s “Blueprint” era, as well as R&B from artists like Aaliyah, Destiny's Child, and Alicia Keys. My mother, being Hispanic, also introduced me to salsa and bachata, which added to the unique and diverse musical palette I developed.

When I was 10, my family moved from Brooklyn to Naples, Florida. Shortly after the move, I visited New York again, and that’s when I first became interested in music production. My older cousin, who was a music producer, was making beats on an MPC connected to FL Studio. Seeing him create a beat sparked my interest immediately. As soon as I got back to Florida, I bugged my brother to install FL Studio, and once I started, I never looked back. FL Studio is still my go-to DAW.

When you first started producing, what was your process of finding artists for your beats or samples?

When I first started producing around 10 or 11 years old, my focus was on getting to a place where I could make good beats. The first five or six years were heavily influenced by the music I was introduced to early in life. I was deep into sample-based production, chopping and looping records, and going through phases where I mimicked different producers like J Dilla, DJ Premier, 9th Wonder, RZA, and Pete Rock—guys who paved the way in the music I was listening to.

Since I started young, I didn’t really begin working with artists until the latter part of high school. Around 16 or 17, I started getting involved with the local music scene in Florida, connecting with artists from my high school. It was a big local thing initially, and I was heavily into the SoundCloud era. SoundCloud played a huge role in my early career, helping me get intertwined with the producing community and eventually leading me to start my professional career in Toronto, Canada.

One of the main artists I worked with back then was a singer named Lou Val from Toronto, whom I connected with on SoundCloud. We started collaborating, which eventually led to me going out to Toronto. Looking back at the 2015-2016 era, it's incredible to see how those early relationships I built through SoundCloud have lasted. I'm still good friends with those people today, and it's always a pleasure to reflect on that journey.

Daniel East, a multi-talented music producer and artist, has made a significant impact on the industry through collaborations with artists like Drake, 21 Savage, Future, and Young Thug. Hailing from Brooklyn, NY, and later moving to Naples, Florida, East began his journey as a sample-based producer, drawing inspiration from legends like J Dilla, Pete Rock, and DJ Premier. This article delves into Daniel East’s evolution from his early days to his breakthrough with the hit track "All Da Smoke," and his continued success with Kingsway Music Library and beyond, offering valuable insights for aspiring producers looking to carve out a successful career in today’s competitive music landscape.


How did you first get interested in music and music production?

Music has been part of my life for as long as I can remember. It began when I was five or six years old, watching my father play the saxophone. Growing up in early 2000s New York, I was heavily influenced by the music my older siblings, who were 13 years ahead of me, listened to. They exposed me to '90s music like Wu-Tang Clan, Nas, and Jay-Z’s “Blueprint” era, as well as R&B from artists like Aaliyah, Destiny's Child, and Alicia Keys. My mother, being Hispanic, also introduced me to salsa and bachata, which added to the unique and diverse musical palette I developed.

When I was 10, my family moved from Brooklyn to Naples, Florida. Shortly after the move, I visited New York again, and that’s when I first became interested in music production. My older cousin, who was a music producer, was making beats on an MPC connected to FL Studio. Seeing him create a beat sparked my interest immediately. As soon as I got back to Florida, I bugged my brother to install FL Studio, and once I started, I never looked back. FL Studio is still my go-to DAW.

When you first started producing, what was your process of finding artists for your beats or samples?

When I first started producing around 10 or 11 years old, my focus was on getting to a place where I could make good beats. The first five or six years were heavily influenced by the music I was introduced to early in life. I was deep into sample-based production, chopping and looping records, and going through phases where I mimicked different producers like J Dilla, DJ Premier, 9th Wonder, RZA, and Pete Rock—guys who paved the way in the music I was listening to.

Since I started young, I didn’t really begin working with artists until the latter part of high school. Around 16 or 17, I started getting involved with the local music scene in Florida, connecting with artists from my high school. It was a big local thing initially, and I was heavily into the SoundCloud era. SoundCloud played a huge role in my early career, helping me get intertwined with the producing community and eventually leading me to start my professional career in Toronto, Canada.

One of the main artists I worked with back then was a singer named Lou Val from Toronto, whom I connected with on SoundCloud. We started collaborating, which eventually led to me going out to Toronto. Looking back at the 2015-2016 era, it's incredible to see how those early relationships I built through SoundCloud have lasted. I'm still good friends with those people today, and it's always a pleasure to reflect on that journey.

Your first major credit was "All Da Smoke" with Future and Young Thug in 2017. How did that opportunity come about, and what was the experience like working on that track?

The opportunity came about when a producer from Atlanta named Richie Souf posted on Twitter asking for samples. I sent him a pack of about 10 samples, and within 30 minutes, he got back to me. That led to an ongoing working relationship where I sent him new samples every two to three days for about six months. My consistency helped me land the "All Da Smoke" record, where I contributed the melodies, sample, pianos, and flutes.

I found out I was on the album during a week I had evacuated Florida due to a hurricane. It was incredible news—landing the main single on Future and Young Thug collab album.

"All Da Smoke" became a cultural moment in hip-hop. The phrase "all da smoke" blew up in sports and hip-hop culture, and it’s still used today, even inspiring a podcast by former NBA players Matt Barnes and Stephen Jackson. Whenever I hear that phrase, it brings me back to that moment and that record.

This track was my first major credit and a big boost for my career. At 19, producing for Future and Young Thug validated my samples and compositions. It set a strong path for what I would do next, and I’m grateful for the opportunity.

Your first major credit was "All Da Smoke" with Future and Young Thug in 2017. How did that opportunity come about, and what was the experience like working on that track?

The opportunity came about when a producer from Atlanta named Richie Souf posted on Twitter asking for samples. I sent him a pack of about 10 samples, and within 30 minutes, he got back to me. That led to an ongoing working relationship where I sent him new samples every two to three days for about six months. My consistency helped me land the "All Da Smoke" record, where I contributed the melodies, sample, pianos, and flutes.

I found out I was on the album during a week I had evacuated Florida due to a hurricane. It was incredible news—landing the main single on Future and Young Thug collab album.

"All Da Smoke" became a cultural moment in hip-hop. The phrase "all da smoke" blew up in sports and hip-hop culture, and it’s still used today, even inspiring a podcast by former NBA players Matt Barnes and Stephen Jackson. Whenever I hear that phrase, it brings me back to that moment and that record.

This track was my first major credit and a big boost for my career. At 19, producing for Future and Young Thug validated my samples and compositions. It set a strong path for what I would do next, and I’m grateful for the opportunity.

Your first major credit was "All Da Smoke" with Future and Young Thug in 2017. How did that opportunity come about, and what was the experience like working on that track?

The opportunity came about when a producer from Atlanta named Richie Souf posted on Twitter asking for samples. I sent him a pack of about 10 samples, and within 30 minutes, he got back to me. That led to an ongoing working relationship where I sent him new samples every two to three days for about six months. My consistency helped me land the "All Da Smoke" record, where I contributed the melodies, sample, pianos, and flutes.

I found out I was on the album during a week I had evacuated Florida due to a hurricane. It was incredible news—landing the main single on Future and Young Thug collab album.

"All Da Smoke" became a cultural moment in hip-hop. The phrase "all da smoke" blew up in sports and hip-hop culture, and it’s still used today, even inspiring a podcast by former NBA players Matt Barnes and Stephen Jackson. Whenever I hear that phrase, it brings me back to that moment and that record.

This track was my first major credit and a big boost for my career. At 19, producing for Future and Young Thug validated my samples and compositions. It set a strong path for what I would do next, and I’m grateful for the opportunity.

You've created sample packs for Kingsway Music Library. How did you get connected with Frank Dukes and Kingsway?

The success of "All Da Smoke" really opened doors for me, one of which was getting discovered by Frank Dukes, who runs Kingsway Music Library. About five or six months after the release of "All Da Smoke," my name started getting out there. By this time, around 2018, I was traveling a lot to Toronto, and I was deeply connected with the producer community in the city.

Through some mutual connections, Frank heard about me and eventually messaged me on Instagram, asking if I could come to the studio. Even though I was in Florida at the time, I immediately said yes. I quickly booked a flight to Toronto, thanks to some help from my brother and a few family members, and flew out for the weekend to meet Frank.

We had a great conversation about my journey as a composer, my interests, and my goals. That same weekend, I started working on my first Kingsway pack at Frank’s personal studio in Toronto, using some of his best synthesizers. I ended up making about half of that first pack there, and one of those ideas became a record for Canadian artist Boslen.

Five years later, I’ve released four volumes of samples with Kingsway, and it’s been an honor to work with them. There might be more coming in the future, so keep an eye out for anything Daniel East and Kingsway related.

What steps would you recommend for young producers and composers looking to leverage samples to start earning money?

The game has changed a lot since I first started, especially in how sample makers and composers operate. My biggest advice now is that presentation is everything. From the artwork to the actual sounds, everything needs to be top-notch.

Decide how you want to impact the producer community. Are you going to sell full sample packs with stems or follow a model like Splice or Tracklib, where you sell loops individually? Or maybe you’ll keep your samples more niche, working directly with producers on a personal basis.

Identify what makes your sound unique because that’s what will help you stand out. The market is more competitive now, so great presentation—individualized artwork, clear identification, and high-quality music—is crucial.

Start by establishing yourself, even if it’s on a basic platform like Sellfy for selling your sample packs. Once you’ve built up some success, you can approach bigger platforms like Kingsway Music Library or Tracklib and show them your track record.

Additionally, consider incorporating visual content into your strategy. The rise of social media has made it possible to go viral with the right visual content, which can boost your music’s exposure. BNYX is a great example of someone who combined visual content with music production to elevate his career.

Overall, the landscape has changed for the benefit of creatives, and while oversaturation is a challenge, you can overcome it by being excellent at what you do.

Do you have any final thoughts to add?

If you know you're capable of making a beat or a sample, then you’re capable of succeeding. We’re all just humans at the end of the day, and a lot of us are more normal than people might think. The key is to put in the work, pay your dues, and accept where you are. Acceptance opens doors to more opportunities. So, good luck to all the aspiring producers and composers out there, as well as those who are already established but might be going through tough times. Keep pressing forward!

Follow Daniel East on Instagram: @danieleast

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