Emerging Producer
Jan 18, 2025
Produced by: Andrej Aroch
Edited by: Rudy Manager & Andrej Aroch
Flexer – “Stay active and do as much as you can”
Recently, we sat down with Flexer, an up-and-coming music producer based in Hungary who is making a name for himself in the industry. As Flexer continues to hone his craft and build connections, it’s clear that he is on the verge of a major breakthrough. This Studio Talks interview offers an inside look at Flexer’s journey and aspirations in music. Known for his creative sound, he has already worked with most notable artists from the SoundCloud underground scene, such as Lucki, Matt Ox, Yeat, Iayze, Thouxanbanfauni, Slimesito and many more. Keep an eye on this emerging producer, as he is set to blow up in the hip-hop scene. The interview was conducted by Andrej Aroch via video call on October 31, 2024.
When did you first start producing, and what motivated you to pursue it?
I started paying attention to beats and music around the time when Pi'erre Bourne was becoming popular; he was my favorite producer at the time. I was also playing instruments, so I already had a musical background. I was playing on the tuba and piano for 5 years each, I was in the school orchestra and what not. I noticed this whole Pi'erre Bourne and Playboi Carti trend happening, and I discovered that beats were made mostly with FL Studio, which is a program you can easily download. I didn't know that initially, but once I found out, I thought, “Okay, let me get FL Studio and just start making music.”
When I created my first beat, I realized that this was what I wanted to do. It felt pretty easy for me. I think many producers spend a long time messing around before they decide to take it even serious, but for me, it was more of an immediate decision. First I started making a lot of Pi'erre-type beats; I think a lot of producers went through that “pierre phase” in their careers. So, that’s how I got started.
What was your process for improving? Did you follow the YouTube route with tutorials, or did you have people close to you who were already involved in music production and helped you out?
In my country, there aren’t really any big producers. So, I had to go online and find tutorials and resources. But honestly, it’s all about practice. I think the key to improvement is consistent practice rather than just watching videos.
During that time, there weren’t many good kits or VSTs available. I don’t know if you’ve been around long enough to remember, but back then, it was mostly just Nexus 2, ElectraX, and a few others—not anything too crazy. Everyone was using the same drum kit, like the ATL drum kit; that’s what we relied on. A couple of years later, things changed, but when we first started out, there really weren’t many good resources available.
One of the songs you produced is "Jus bëtter" by Yeat. Can you share the story behind how this track came to be?
Yeah, that’s definitely an OG track! It all started in 2021. At that time, I was focused on making a lot of loops. I have a producer friend named Dream Awake who was really connected with UnoTheActivist. I had a song with Uno that Dream liked and I believe that’s how we ended up working. He was asking for loops, and after been working for a couple months, he eventually started working with Yeat and that’s how the beat got placed.
At that point, I didn’t even know we could get a song with Yeat. I thought we were just making beats together. One day, I was sitting there making loops, and it was around September 2021. Yeat was blowing up during that period, gaining a lot of listeners and followers—he was really the GOAT at that time. So, getting a song with him was a shock for me. It was the first major placement for both me and Dream.
I was surprised and almost forgot about the song. There was a snippet that had blown up, but I knew he had an album, 2 Alivë, coming out. It was only a week or two before that release when I thought, “Okay, it’s probably not going to make the album.” Usually, they reach out way in advance when a track is going to drop.
Then, I got a message saying, “Hey, we added the song late, but let’s figure this out.” I was so happy! The song dropped in February 2022, and when it did, my phone blew up. It went number one on Apple Music, and stars like Uzi and Gunna were posting about the album. That was an incredible feeling.
The crazy part is that at first, the song didn’t get that many streams. But over time, it became one of the most streamed songs on the album. You know, it’s definitely timeless. Not just because I worked on it, but it really is a great track.
You're based in Hungary. Do you think it’s possible to be successful in the music industry, especially in hip hop, without being based in the U.S.? How has your experience been working from Europe with these artists?
I definitely feel like we have to work five times harder because it can be challenging to build relationships with artists. You don’t really get the chance to meet them in person, which makes it tougher. That’s why it’s so important to focus on building your brand and consistently sending out your work to keep getting results.
I think a lot of us start by making loops. Sending loops to other producers can be a great way to break into the industry, and I would recommend that approach because that’s how I got started. Now, I produce a variety of music and have built connections, and I’ll be traveling to the U.S. again soon. So, if you’re trying to get your foot in the door, I suggest focusing on making loops for others.
What are your long-term goals as a producer?
I always try to set goals that feel “impossible”. I think about things like holding a platinum plaque or attending the Grammys. I just want to excel at what I do and take it to the highest level possible. I don’t really have a specific end goal in mind; I want to keep traveling for music, meeting my collaborators in person, doing more shows, DJing, and being part of more great records.
I definitely want to surpass "Jus bëtter" because that’s been my biggest song for a while now, but I can feel that something bigger is on the way. I just have to wait for it!
Follow Flexer on Instagram: @flexerswag
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