Exclusive Interview
Jan 28, 2025
Produced by: Rudy Manager
Edited by: Rudy Manager & Andrej Aroch
Jarom Su'a – “The opportunity is there for everyone”
In this Studio Talks interview, we sit down with the incredibly talented music producer and artist, Jarom Su'a. Having already worked on hit projects for major artists like Drake, Bad Bunny, and Trippie Redd, Jarom has proven himself as one of the biggest talents in the industry. In this exclusive conversation, he opens up about his story, sharing his journey from a young aspiring producer to collaborating with some of the biggest names in the game. Jarom discusses his creative process, gives valuable advice to aspiring producers, his thoughts on the future of music production, and what fans can expect from his upcoming projects. The interview was conducted by Rudy Manager via video call on January 13th, 2025.
How did you first become interested in music, and how did that transition into music production?
I started out in sports. I played a lot of baseball and soccer as a kid. But I was always listening to music—I low-key cared more about what I was listening to on the way to a game than the game itself.
It all started when I was listening to an Aaliyah song produced by Timbaland. I asked my dad, who was driving at the time, “Who is this?” and he told me, “Oh, that’s Timbaland. You’ve gotta check him out.” So I did some research and realized how incredible he was—as a person and as a producer.
I ended up taking his masterclass and also joined a music production class at my middle school when I was about 11. I kept producing and thought, This is what I want to do.
About a year later, I randomly met Timbaland in L.A. From there, everything took off. I got signed to his Beatclub at 13 and later signed a publishing deal with Pulse Music Group at 14. I’m 18 now, so I’ve been doing this professionally for four years. It’s been an amazing, crazy experience.
When you were just starting out, who were your main inspirations?
Definitely Timbaland—and Pharrell, to be honest. I was a big fan of both of them when I was starting out. Honestly, it was just those two. Since I started so young, I didn’t know many people in the industry. So as I grew up and got into music, it was all about ’90s R&B, Timbaland, and early 2000s Pharrell.
What was your process for improving your music at that time?
When I first started, I was mostly self-taught and relied heavily on YouTube. Big shoutout to Simon Servida and Mai on YouTube. I watched them make beats and tried to replicate what they did. So YouTube was definitely my number one resource.
I also listened to songs on Spotify and the radio, downloaded them, and tried to remake them to understand how they were produced. I still do this in a way—I sample a lot of sounds and study how other people create music.
I also took Timbaland’s masterclass early on in my career. Eventually, I was lucky enough to be mentored by Timbaland himself and his team— Federico Vindver and Angel Lopez.
But honestly, I still feel like I’m learning and growing every day. I’m always a student, forever a student. My way of improving has always been staying consistent and creating every single day.
Can you share the story of how you met Timbaland and started working with him? Was it through the masterclass?
No—it was pure luck. I was taking his masterclass, studying the lessons, and making beats on my phone while I was still in middle school.
I happened to be in L.A. because my sister is an actress. She was in Fast & Furious Presents: Hobbs & Shaw, playing The Rock’s daughter. At the movie premiere’s red carpet, Timbaland happened to be there.
I remember walking up to him and saying, “Hey, I make beats. This is what they sound like.” He listened to them on his phone right before the movie started and said, “You’re dope.” He followed me on Instagram, and about a year later, he called and said, “We’ve got to lock in and work together.”
I started doing virtual sessions with him, sometimes with SHDØW as well. I drove to his house in Miami after he told me to pull up, and worked with him there as well.
He brought me in at such a young age and truly launched my career. Social media gave me a platform to spread my music worldwide, and he played a huge role in that.
One of your major placements is the track “1st Degree Murder” by Trippie Redd. How did that song come about?
I remember I was in Florida and texted my homie, Angel Lopez. I was like, “Hey dude, I need to get one with Trippie Redd.” He told me, “Bro, I know Trippie’s main guy, Igor.” And I was like, “Okay, amazing. What’s the word?”
Angel told me to send over some ideas, and I did, but nothing seemed to stick. Then I went to L.A. for Thanksgiving week to visit family. While I was there, Angel called me and said, “Yo, Tripp is in the studio right now. Pull up.” I was like, “Okay, bet.”
I showed up, and it was a whole camp—Nick Mira and several other big names were there. We were all making tracks for Tripp. I remember being there around 1 p.m., working on the beat. Trippie walked in, hung out for a bit, and then left.
The studio started feeling a bit cramped, so I needed some fresh air. Angel and I went to the back room at Record Plant. Angel started playing something on the guitar, and I recorded it on Voice Memos. I thought it was dope, so we brought it back into the studio. Angel replayed it with an electric guitar, and I added drums.
From there, we built the whole song with some writers. I eventually left the session, and about a year later, I got a text from a homie saying, “Congrats on the Trippie placement!” I was like, “Wait, what?” Then I checked social media and saw the song had dropped—and it was going viral on TikTok and everything.
It was a really cool experience being in that session and seeing those creative vibes.
Do you have a creative routine before you start making music?
The most important thing for me is not treating music like a job. I make music when I want to make music. If that means I don’t make anything for two months, so be it. I love what I do and know I’ll be doing this for the rest of my life, but I believe my best work comes naturally, not when it’s forced.
My creative process is all about going with the flow. When I feel like making music, I do it. If it works, great. If it doesn’t, that’s fine too. Of course, there are moments when I have to push myself—like if I hear Drake is looking for beats, I’ll lock in and make beats even if I’m not feeling it.
But for the most part, I focus on taking care of myself first—going to the gym, eating well—and then I’ll lock in and create. These days, since moving to L.A., I spend most of my time in studios working with artists, writers, and other producers. So I rarely have time to sit and make beats for myself now.
What’s your opinion on producers, musicians, or other creators using AI in the music production process?
I see it as a double-edged sword. On one hand, it could hurt us, but on the other hand, it can help a lot. Music today is really repetitive and oversaturated—so much of it sounds the same. AI could make that worse by picking up on trends and just continuing to produce the same type of music we already hear. It’s like, okay, we get it.
However, AI can also be super helpful. For example, if I need vocals and don’t have a female vocalist around, I can use AI to create a vocal track. Then I can sample it, flip it into loops, or build something new from it. If it’s used the right way, it can be a really valuable tool.
I’ve used AI a few times, mostly for vocal stuff. I can sing, but sometimes I need a female voice instead, so I turn to AI programs to get what I want. For songwriters—if I’m writing a song and want it to sound like Justin Bieber, I could layer AI-generated vocals that mimic his style. Then, when I play it for Bieber’s team, they might be more interested because it already sounds like something he could record.
That said, I think some people overuse it. You can tell when something is AI-generated. I’ve had people send me loops that clearly sound like AI, and I’m like, okay, this isn’t that good. However, when it’s used the right way, it’s a solid tool.
Can you share how the track “Adivino” by Myke Towers and Bad Bunny came about?
That’s a crazy story! That track completely changed my life. It’s wild to see how far it’s gone—close to a billion streams across all platforms. I’m super grateful.
I had been wanting to work with Bad Bunny for years. He was my number one dream artist to work with. This all started around the time he dropped his 2022 album, Un Verano Sin Ti.
I was working a lot during that period, sending loops and ideas to his team. My homie Eiby even sent me some loops to work on. Honestly, the original idea for “Adivino” was meant for Bad Bunny. I sent it around to a bunch of people. One day, I get a call from Finesse, and he said, “Hey dude, I placed that beat with an artist named Myke Towers.” I was like, “Okay, cool... I wanted it for Bad Bunny, but Myke Towers is dope too.” This was back in 2021 or early 2022.
Finesse told me he’d keep me posted, but then a year passed, two years passed, and I didn’t hear anything. Eventually, they sent me a demo, and I thought it sounded cool, but I didn’t think much of it.
Then, around Thanksgiving 2023, I get a text saying the song with Myke Towers is dropping. I was hyped! I gathered my entire family to listen, but when the tracklist dropped, the song wasn’t there. I was pissed! But they told me, “Don’t worry, it’s dropping at the top of 2024.” At that point, I wasn’t too concerned about it.
Fast forward to when I was still in high school—one morning, I woke up early to find my phone blowing up. I had missed calls from a bunch of friends in my hometown. I usually send my close friends unreleased music so they can hear what I’m working on, and one of them hit me like, “Yo, isn’t this your beat? It’s blowing up on TikTok.”
I checked it out, and it wasn’t Myke Towers on the track—it was Bad Bunny singing on my beat. I was like, “What the heck is this?!” I thought it had to be AI or something. But it kept going viral all day.
Later that night, I got a call saying, “Yo, sign the contract. Bad Bunny just hopped on the song, and it’s dropping in April.” I was shocked. Then it just kept blowing up. When the song finally dropped, it broke records for the most streams in a day for a Latin song. It even hit number one on the radio.
I was surprised it didn’t get a Grammy nomination—but maybe next year. It was such an amazing experience, especially getting to share that moment with my close producer friends who were part of it.
What advice would you give to up-and-coming producers who want to build their careers and collaborate with more established artists?
Consistency is key. Social media has changed a lot over the years. When I first started, I posted beats on Instagram, and big producers would see them. I would send over loops, and that’s how I built connections. However, there are now many more producers than there were five years ago, so it’s definitely more competitive.
My biggest advice is to put yourself out there. A lot of producers these days try to keep this mysterious vibe and don’t post much on social media. I don’t know if that works too well. The way I blew up was by posting every day and consistently sending stuff out.
Also, I feel like sending loop emails is outdated. Personally, I don’t check loop emails anymore—unless you’re a close homie texting me directly with a loop. If you’re trying to break into the industry, there are better ways than spamming loop emails.
Social media is still the best tool. For now, staying consistent on social media and actively reaching out to people is important.
Another important aspect is growing with the people around you. A lot of the producers I started with are now winning Grammys and hitting number one on the charts. We all came up together. So find a collective you vibe with, build together, and grow.
I know it’s easier said than done, especially now that I’m established in the industry, but if you want it badly enough and work hard, it will happen. The opportunity is there for everyone.
To follow up on that, do you think "type beats" will still be relevant in 2025? Do you think they’re an effective way for new producers to get noticed?
It’s funny you mention that because I’m not really sure. Personally, I’ve never relied on “type beats.” I did start a YouTube channel in 2021, but it was short-lived. I didn’t gain much traction, so I moved on from it.
Music production in general is very oversaturated right now—everyone can make a beat. So I’m not sure if "type beats" are as profitable anymore, but they may still have some value. I know it’s a way for producers to earn income. I still make money off "type beats" here and there. For example, I send loops to “type beat” producers and continue to receive royalties from platforms like BeatStars.
That said, I think a better approach is to find an artist you connect with—someone who’s downloading your "type beats" and then building them up. Right now, I’m working with an artist named Avalon, whom I discovered and have been helping to develop. A lot of people are starting to pay attention to her. So, I think if producers focus on growing with one artist instead of sending beats to a wide pool of people, that could be the better route to go.
What can fans expect from you in terms of your own music and projects?
I definitely plan to go the artist route soon, though it’s still in the early stages. I’ve recently developed the ability to sing a bit—enough to sound good when listening to music. The music I’ll be making will be very alternative. It’s still in the early stages of development, so I don’t fully know what it will sound like yet. However, I can already tell it will have a big, cinematic sound—almost like a movie score. It won’t be your typical mainstream drum patterns or sounds—it’s going to be different. I’m really excited about what’s to come with my own artist work. I’m not sure when it will happen, but we’re working on it behind the scenes, so hopefully soon.
On top of that, I’m working with another artist named Avalon. I’m executive producing her project. She’s a good friend of mine, and she’s blowing up right now. We have labels and people from TikTok paying attention to us. The album will be coming out soon, and I’m really excited because my vocals are on it, I wrote on it, and I produced it. That’s another big project. I’m also working on a lot of other cool songs, but I can’t share too much just yet. I’m definitely looking forward to what’s coming.
What are your plans for 2025?
As I mentioned, I’m focusing on my own artist project, as well as my artist’s project. I’m also stepping into the fashion world, working on a denim brand on the side—it’s still in the early stages, and not too many people know about it yet. Along with that, I’m continuing to work and grow, while also managing other people. I’m hoping to build a team of producers and other talented people I love working with. I’d say 2024 was the real start of my professional career, and I’m now ready to focus more on achieving my long-term goals. That’s pretty much the plan for this year.
Follow Jarom Su'a on Instagram: @jaromsua
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