Exclusive Interview
Jan 5, 2025
Produced by: Rudy Manager
Edited by: Rudy Manager & Andrej Aroch
Tane Runo – “It’s all about getting your music out there and building connections”
We’re thrilled to sit down with the incredibly gifted music producer Tane Runo. Having collaborated with some of the biggest names in the industry—Kendrick Lamar, Travis Scott, Nicki Minaj, and more—Tane has cemented his place as a powerhouse in music production. In this exclusive interview, we’ll explore his journey from Ohio to Atlanta, his early inspirations, and the defining moments that shaped his sound. We’ll also dive into his creative process, thoughts on the evolving music landscape, the story behind his recent work on Kendrick Lamar’s GNX album, and his advice for aspiring music producers. This interview was conducted by Rudy Manager via video call on December 7, 2024.
Can you share how you first got interested in music and how you transitioned into producing music?
My parents played a big role. My dad was a DJ on the radio in Ohio, and my mom was a very creative and ambitious woman. She wanted to be a choir director at a small church—Pleasant Green Baptist Church in Columbus—where I got my start. She taught the choir parts even though she wasn’t formally trained. She just had a natural ambition and passion for it.
As for me, I developed a love for singing and rapping early on. My parents consistently played great music around me when I was young, and I was captivated. I’d emulate what I heard—it was something I truly enjoyed.
What were your inspirations back then? What kind of music did you listen to?
I listened to everything—gospel, Kirk Franklin, Stevie Wonder, Al Green, Jill Scott. I gravitated toward a lot of Black musicians and Black music because there was a strong sense of pride in my family about the essence of being Black. That really shaped my early influences.
As I got older, I was exposed to newer genres, but soul was always at the heart of it. Whether it was soul in rap, gospel, rock, or blues-inspired music, that connection to soul was always there. I was also inspired by people like Kanye West, Pharrell, and even my own friends and family. My brother, for example, had a big influence on me as I was growing up.
Was there a specific moment when you decided you wanted to produce music?
When I was four, I used to rap all the time with my dad, and even then, I started taking it seriously. But a real turning point for me came when I was around 13 or 14. I had an MPC 2000XL and was experimenting with a Marlena Shaw sample. I chopped it up, added drums, and played it back. I remember thinking, Yeah, I’m really good at this. I’m going to take this seriously because this is what I’m meant to do. That moment solidified it for me.
What’s one of your productions that you value the most or that’s especially close to your heart?
All of my beats are close to my heart, but if I had to pick one, I’d say "Dodger Blue." It’s such a special track for me, especially since Kendrick Lamar is one of my favorite rappers. I’ve been a fan of his music for a long time, so it’s incredible to be part of something he created. Kendrick is not only a groundbreaking artist, but he’s also a Black American Pulitzer Prize winner makes it even more meaningful. For him to select something I contributed to, and for it to be part of a project that’s resonating with so many people, is just amazing. What’s even more exciting is knowing that this won’t be my last collaboration with Kendrick Lamar—it’s just the beginning.
Who is one upcoming artist or producer you think will blow up in the next few months?
Me! Outside of myself, man, there’s so much new talent. Juberlee is really awesome. A lot of my friends, who people might not know yet or are just starting to learn about, are going to make waves.
My whole crew of producers is incredible. Hollywood Cole is going to be even bigger than he already is. David Phelps, or D. Phelps—he worked on “Mutt” for Leon Thomas. Trey Lander, a frequent collaborator of mine, is about to have an amazing run. Tim Maxey has a band called Not The Twos—it’s just him, but he’s incredible. Childish Major is also consistently inspiring.
And Wili Hendrix—he’s fire. He recently got nominated for a Grammy for Best Compilation Soundtrack. There’s just so much talent around me right now.
What advice would you give to upcoming music producers who are trying to build their name and work with different artists?
Showcase your music in the best way possible. Whether it’s through clips you create, online beat competitions, or getting your music in front of as many people as you can. Intern at studios so your music gets heard in the rooms where decisions are being made. The more you’re involved in the community around your craft, the better. If you want to get into production, work at a sound system place, a venue, or a studio—places like Guitar Center can also help elevate your network. It’s all about getting your music out there and building connections.
What’s your opinion on doing “type beats”? Is that still a thing today?
Personally, I don’t look up “type beats” because I’m usually focused on creating something original and fresh. But I don’t discourage anyone from making “type beats.” I know a lot of major artists who get their beats from YouTube—J. Cole is one of them. He looks up "J. Cole type beats" and jumps on them. It’s a great way for producers to get paid and for artists to discover new sounds.
There’s a lot of stuff on YouTube nowadays, and everyone is doing it, so it’s kind of harder to break into the industry that way compared to before.
It definitely can be tougher now. The pool is much bigger, and there are a lot more people trying to get noticed. But the key is finding the balance between being on a big platform to showcase your work and standing out. That’s why attaching a video to your beats or entering beat competitions can help—it’s how I got started. Online beat competitions are still a great way to get noticed. I see them all the time.
Another way to break through is by finding an artist to collaborate with. Instead of focusing solely on making beats in isolation, build a relationship with an artist and grow together. That’s a solid way to get your beats out there.
Where do you see yourself in five years’ time?
I see myself with at least two kids, and as a highly successful touring artist. I’d like to be a top 20 artist, with my music consistently in the top 20. I envision having over 50 million monthly listeners on Spotify. Maybe I’ll be happily married—who knows? But definitely traveling the world with my friends and family, having an amazing time, and making sure all my bills are on auto-pay so I never have to worry about them again.
Follow Tane Runo on Instagram: @taneruno
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